business
Lawsuit filed by AG Ellison against e-cigarette manufacturer Loon
By Ryan Pattee at KSTP 5 Eyewitness News (ABC)
· July 16, 2026
· 2 min read
Minnesota’s Attorney General has filed a lawsuit against the e-cigarette manufacturer Loon, claiming its products are designed to appeal to children.
The Office of Minnesota’s Attorney General Keith Ellison said it filed a lawsuit against Maduro Distributors Inc., doing business as Loon, for “...
Key takeaway The Office of Minnesota’s Attorney General Keith Ellison said it filed a lawsuit against Maduro Distributors Inc.
Why this matters in The Minneapolis
The lawsuit against Loon has significant implications for Minnesota's efforts to protect its youth from the dangers of e-cigarettes. By targeting a manufacturer that allegedly uses kid-friendly flavors and characters, Attorney General Ellison is taking a strong stance against the exploitation of young people by corporations. This case is particularly relevant in the context of Minnesota's 2024 law, which explicitly prohibits e-cigarette products from using terms or brands that appeal to minors. The fact that Loon is accused of violating this law raises questions about the effectiveness of the state's regulatory framework and the need for continued vigilance in enforcing these protections. As the case moves forward, it will be important to watch how the court interprets the state's law and whether the Attorney General's office can secure a ruling that holds Loon accountable for its alleged actions.
About this story
Original reporting by KSTP 5 Eyewitness News (ABC) . The Minneapolis surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KSTP 5 Eyewitness News (ABC) . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: July 16, 2026 ·
Source: KSTP 5 Eyewitness News (ABC) ·
Reading time: 2 min
Get more The Minneapolis stories like this
Free weekly briefing covering business and other local news. Curated by our editorial team. No spam.
By subscribing you agree to our privacy policy . Unsubscribe anytime.
Frequently asked about this story
What is this story about? Minnesota’s Attorney General has filed a lawsuit against the e-cigarette manufacturer Loon, claiming its products are designed to appeal to children.
The Office of Minnesota’s Attorney General Keith Ellison said it filed a lawsuit against Maduro Distributors Inc., doing business as Loon, for “...
When was this published? This article was first published on July 16, 2026 by KSTP 5 Eyewitness News (ABC) and curated for The Minneapolis readers.
Who reported this story? This story was reported by Ryan Pattee at KSTP 5 Eyewitness News (ABC). To learn more about how The Minneapolis selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The Minneapolis, or browse our daily briefing and topic hubs .
← Back to all news
More business →
Today’s briefing
Subscribe to newsletter