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University of Minnesota unveils new ad campaign for the first time in 20 years
Summary by The Minneapolis Editorial Desk Star Tribune
· September 7, 2026
· 1 min read
Photo: Star Tribune · view original
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Summary created by The Minneapolis Editorial Desk — automated, rule-governed Published by Star Tribune Original story Read at the source Source published Sep 7, 2026 Indexed here Sep 7, 2026 AI assistance Automated summary drawn from the source’s own published text Prepublication human review No — editorial rules, flagged-item review, and published samples
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Key points This marketing effort replaces the previous "Driven to Discover" campaign. A new ad campaign has been unveiled by the University of Minnesota, marking the first change in 20 years.
A new ad campaign has been unveiled by the University of Minnesota, marking the first change in 20 years. This marketing effort replaces the previous "Driven to Discover" campaign. The new campaign does not include a tagline, a decision that follows criticism of the slogan "Leave a Future" last spring.
Further details about the campaign are available from the source. The University of Minnesota has made this change after two decades, indicating a shift in their marketing approach.
The new campaign's specifics are not fully outlined in the given information, but it is known that it does not feature a tagline, unlike some other campaigns.
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Category: parks Published: September 7, 2026 Source: Star Tribune Reading time: 1 min
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What is this story about? A new ad campaign has been unveiled by the University of Minnesota, marking the first change in 20 years. This marketing effort replaces the previous "Driven to Discover" campaign. The new campaign…
When was this published? This article was first published on September 7, 2026 by Star Tribune and curated for The Minneapolis readers.
Who reported this story? This story was reported by Star Tribune. To learn more about how The Minneapolis selects and reviews stories, see our editorial standards .
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