business
Ramstad: For this Culligan operation, soft water has never been a hard sell in Minnesota
By Star Tribune
· July 11, 2026
· 1 min read
These days, many watercoolers are making way for fancier machines that filter out “forever chemicals.” Demand is so high, the company may operate franchises directly again.
Key takeaway ” Demand is so high, the company may operate franchises directly again.
Why this matters in The Minneapolis
The resurgence of demand for water treatment solutions in Minnesota is likely driven by concerns over the state's water quality, particularly with regards to "forever chemicals." As a result, companies like Culligan are well-positioned to capitalize on this trend, potentially even expanding their operations to meet the growing need. The fact that they may operate franchises directly again suggests a significant shift in their business strategy, one that could have implications for the local economy. With the Twin Cities area being a hub for businesses and residents alike, the demand for clean and safe drinking water is likely to continue, making Minnesota a key market for water treatment companies. As Culligan and other companies adapt to this changing landscape, it will be worth watching how they balance the need for expansion with the need for effective water treatment solutions that address the specific concerns of Minnesota residents.
About this story
Original reporting by Star Tribune . The Minneapolis surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
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Category: business ·
Published: July 11, 2026 ·
Source: Star Tribune ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? These days, many watercoolers are making way for fancier machines that filter out “forever chemicals.” Demand is so high, the company may operate franchises directly again.
When was this published? This article was first published on July 11, 2026 by Star Tribune and curated for The Minneapolis readers.
Who reported this story? This story was reported by Star Tribune. To learn more about how The Minneapolis selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The Minneapolis, or browse our daily briefing and topic hubs .
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