Minnesota's tourism sector is still growing, according to the state's marketing agency, Explore Minnesota. The agency recently released 2025 tourism data, which shows a slight increase from the previous year. This marks the fifth consecutive year of growth in visitor volume and spending.

However, the growth rate has slowed compared to previous years. Explore Minnesota has noted warning signals that could indicate a change in the trend. The agency's executive director has emphasized the need for continued investment to support the industry and its related jobs and revenue.

Further details on the 2025 tourism data and the outlook for 2026 are available from Explore Minnesota.